MOOSE in the CITY, located in the fashion district of Antwerp,
opened its doors in August 2011.

The inspiration comes from the North, where urban and nature, humans and animals,
usable and design, harmoniously merge together.
All influenced by each other but leaving enough space for self-development.

MOOSE in the CITY is offering a perfect forum for a great variety of Scandinavian designers, as well for established as for young innovating brands.
Bringing fashion, design, food, things and travel with a perfect touch of Scandinavia.
In MOOSE in the CITY we will offer a platform where opposites blend fluently and surprisingly well together:

modern minimalism vs. pure authenticity
cosmopolitan vs. nature
ordinary vs. original
exclusive vs. mainstream

Always aiming for this balance when looking at the brand, product and shopping experience.
Function, Fashion & Design. Our visitors need to be tickled and prickled anytime.
The end consumer decides how he wants to look at this experience, depending on personal needs and mood.